Situation: Any Loan Solution, an online start up in 2005, challenged us to come up with a comprehensive content solution for their new site. They wanted the copy to motivate their potential clients to contact them on their very first visit to the site. They also wanted us to write a series of articles that focused on topics that were important to their customers.
Problem: Home Loans could be one of the most competitive industries in business today. They needed a way to stand out and be ranked fairly well for their keyword terms within a six month period. They had ambitious goals, but we were ready to meet them.
Solution: The first thing we did was in-depth research on the home loan industry. We looked at all of their major competitors, and performed keyword research. We then began the writing process, being careful to make the copy reflect their small business, customer centric approach. They were looking to develop a niche of loyal customers who appreciated personal service. Custom Copywriting delivered on this objective.
Results: Reach is up 100%, Website Ranking is up 461K places